Kalki is a free-to-play social app for opinions — polls, predictions, and quiz battles — operated by Kalki Media Technologies Private Limited. This policy explains what personal data we collect when you use Kalki, why we collect it, who we share it with, and the choices you have. We keep it short and plain, in line with applicable Indian law including the Digital Personal Data Protection Act, 2023.
Account and sign-in. When you sign in with Google or Apple, we receive your email address, your name, and your profile picture. For Sign in with Apple we also store the stable, app-specific Apple user ID Apple gives us, so we can recognise you when you return (Apple may hide your real email behind a private relay address). We never receive or store your Google or Apple password.
Age confirmation. Kalki is for adults only. When you sign up you confirm you are 18 or older. We record that you confirmed it and the date you did.
Phone number. If you add a mobile phone number, we collect it. Only numbers in India (+91) are accepted. We send the number to MSG91, the service that delivers the one-time code to you by SMS, and we keep it with your account as your verified number.
Gameplay data. As you play, we record the polls you vote in, the predictions you make and how they resolve, your quiz battles and rounds, the answers you give and how long you took, your scores, your skill rating, your in-app coin balance and history, and your streaks, level, and XP. Coins are a free, virtual, in-app score — they are not money and can never be exchanged for money.
Things you create. Your display name and handle; the polls and stories you publish, including the photographs, captions and any place name in them; any quiz rooms or crews you create; and reactions you send in rooms. What you publish on Kalki is public.
Story feedback. If you send feedback from a story, we store your note, your rating, which story and screen you were on, and your device type, operating system version and app version. You can choose to attach a screenshot of your screen. We convert it to a web format that strips its metadata, keep it privately on AWS in Mumbai, never show it to other users, and delete it after 30 days. Your feedback is also posted to our team’s Slack workspace (see section 3).
Camera and photographs. We ask for camera or photo-library permission only when you choose to add a photo to a story or your profile, never at start-up. We convert the photo to a web format and store it on AWS in Mumbai; that conversion strips the original file’s metadata, including any location the camera recorded. You can delete a story at any time.
Device and session data. Each time you sign in we create a session and record your IP address, your browser or app identifier (user-agent), and a device identifier, so we can keep you signed in securely and detect abuse.
Product analytics. We log in-app events — such as signing in, opening the feed, voting in a poll, making a prediction, starting and finishing matches, completing quizzes, creating or joining rooms, and notifications sent or opened — tied to your Kalki account ID, using PostHog. The app on your phone includes PostHog’s analytics library, so these events are sent both by the app and by our servers, and they go to PostHog’s servers in the United States. We use them to understand how Kalki is used and to fix what is broken, and they are not shared with advertisers or data brokers. (Measuring our own ads is separate — see “Ad attribution” below.)
Crash reports. If the app stops unexpectedly, we receive a report of what broke and where, plus your device model and app version, using PostHog. Anything that looks like an email address or a login token is stripped out before the report leaves your phone. These reports go to PostHog’s servers in the United States.
Ad attribution. When we advertise Kalki in other apps and on websites, we use AppsFlyer to learn which ad or campaign led to an install. The app includes AppsFlyer’s software, which sends AppsFlyer your device’s advertising identifier (on an iPhone, only if you allow tracking when the app asks; on Android, unless you have deleted your advertising ID in your device’s Google settings), basic device and network information such as your device model, operating system and IP address, when you installed and opened the app, your Kalki account ID, and three milestones, each once: completing sign-up, finishing setup, and your first activity in the app (your first vote, prediction, pick, quiz or trivia answer, or party-game answer, whichever comes first). It sends these whether or not you came to Kalki from an ad. If you open Kalki from a link, the link itself (which can name a poll, topic, story or room) may be shared with AppsFlyer. It never sends your name, email address, phone number, or what you voted for. We also record in PostHog which campaign brought you to Kalki. Turning off “Share usage data” in the app’s Privacy settings stops AppsFlyer as well as PostHog.
Google’s on-device measurement (iPhone). On an iPhone, the app also includes a small Google library that AppsFlyer’s software uses to count installs that came from Google’s own ads. The library contacts Google’s servers from your phone, so Google sees your IP address; Google describes the measurement as done on your device with temporary, de-identified signals, such as ones derived from your IP address, and AppsFlyer passes the result on to Google. It runs only when AppsFlyer does, so the same “Share usage data” switch turns it off, and Google does not use it for people in the European Economic Area, the United Kingdom or Switzerland. Google explains how it uses information from apps that use its services at policies.google.com/technologies/partner-sites.
Notifications. If you turn them on, we store a token identifying your device and send notifications through Expo, which passes them to Apple’s or Google’s push service. The token is held on Expo’s servers in the United States. We delete it when you turn notifications off or delete your account.
We use the data above to:
We do not show ads in Kalki and we never sell your data. We do measure our own advertising — see “Ad attribution” above and AppsFlyer in section 3.
We do not sell your personal data. We share it only with the service providers that help us run Kalki, and only for that purpose:
That is the complete list. We don't sell your data, and we don't share it with data brokers.
We keep your data for as long as your account is active. You can delete your account at any time from within the app. When you do, we:
Your past games and coin history are part of a single shared game ledger that must stay balanced, so those game records are retained but are no longer linked to your identifying details — your account is anonymised rather than deleted line by line. We may also keep information we are required to retain for legal, security, or accounting reasons.
Deleting your account does not reach AppsFlyer or PostHog. AppsFlyer keeps the ad-attribution data described in section 1 under its own retention rules. If you want AppsFlyer to erase it too, write to support@getkalki.com before you delete your account, from the email address you signed in with, and we will send AppsFlyer an erasure request for your device. Keep your account until we reply to say the request has been sent. After deletion your email address is gone from your account, so we can no longer use it to find those records. If you signed in with Apple and chose to hide your email, the address we hold is the relay address Apple made for Kalki, not your own, so put that relay address in your message; you can find it in your Apple account settings, under Sign in with Apple. What AppsFlyer has already passed to Meta, Google or X is kept under those companies’ own policies.
To request deletion or ask a question about your data, use the in-app option or contact us at support@getkalki.com.
Kalki is for adults only. You must be at least 18 years old and a resident of India to use it, and signup is blocked for anyone who does not confirm they are 18 or older. We do not knowingly collect personal data from anyone under 18. If we learn that an account belongs to someone under 18, we will remove it.
We take reasonable steps to protect your data:
No online service can be completely secure, but we work to keep your data safe and to fix issues quickly.
We may update this policy from time to time. When we do, we'll post the new version here and update the date at the top. If a change is significant, we'll also tell you in the app.
You can ask us, at any time: for access to the personal data we hold about you; for correction of anything inaccurate or incomplete — your display name, photo and profile line you can correct yourself in the app, and anything else by email; and for deletion of your account, from inside the app or by writing to us. Section 4 describes exactly what deletion does.
You can also nominate another person to exercise these rights for you if you die or are unable to act — write to us with their name and consent and we will record it.
Kalki is operated by Kalki Media Technologies Private Limited. For any of these, email us at support@getkalki.com. This policy is governed by the laws of India, including the Digital Personal Data Protection Act, 2023.
If you have a complaint — about content on Kalki, about how your data is handled, or about anything in this policy — you can raise it with our Grievance Officer:
Prashant Mohan
Kalki Media Technologies Private Limited
support@getkalki.com
Include what happened, where you saw it (a link or screenshot helps), and what you want done. We will acknowledge your complaint within 24 hours and resolve it within 15 days. To report a specific poll, story or comment, the fastest lane is the Report button on the content itself — reports land in the same queue.